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Privacy policy: 

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  Overview

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   This Privacy Policy describes how Effective Realty (“the Site”, “we”, “us”, or “our”) collects, uses, and

   discloses your Personal Information when you visit our website, landing pages, marketing funnels,

   or interact with our advertisements, including but not limited to Meta (Facebook/Instagram) Ads and Google Ads.

   This Privacy Policy applies to all users including property sellers, buyers, investors, and website visitors.

   By using our Site or submitting your information, you agree to the practices described in this Privacy Policy.

 

  Contact

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    If you have questions, requests, or complaints regarding this Privacy Policy, please contact us:

    Email: martinez@effectiverealtypr.com
    Phone: (787)385-6363
    Address: 1450 San Ignacio Street, Altamesa, San Juan, PR 00921


 

 

  Collecting Personal Information

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    We collect Personal Information to provide real estate services, respond to inquiries, and improve our marketing

    and user   experience.

   “Personal Information” means any information that identifies or can reasonably be linked to an individual.

 

  1.Seller, Buyer & Investor Information

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   Purpose of Collection:

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     To evaluate your needs and connect you with real estate services including selling, buying, investing, or receiving a potential cash offer.

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   Source:

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      Collected directly from you through:

  • Website forms

  • Landing pages

  • Surveys

  • Phone, SMS, or email communication

   

   Personal Information Collected:

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  •      Full name

  •      Email address

  •      Phone number

  •      Property address

  •      Property details (condition, timeline, motivation, pricing expectations)

  •      Buying or investment preferences

  •      Any additional information voluntarily submitted

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    Disclosure:

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      Your information may be shared with:

  • Internal team members

  • Licensed real estate agents or brokers

  • Investors or buyers (when relevant)

  • CRM and automation systems (including 7dconnect)

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   2. Device & Usage Information

         Purpose:

               To optimize performance, improve user experience, and analyze marketing effectiveness.

     

   Automatically Collected:

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  •      IP address

  •      Browser type

  •      Device type

  •      Time zone

  •      Pages visited

  •      Interaction data​

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    Technologies used​

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  •      Cookies

  •      Tracking pixels

  •      Tags and web beacons​

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    Tools:

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  •      CRM and automation platforms (such as 7dconnect)

  •      Google Analytics

  •      Meta Pixel

 

   3. Communication & Interaction Data

   Purpose:

     To provide services and maintain communication.

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   Includes:

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  • SMS/text messages

  • Emails

  • Phone call logs and recordings (where permitted by law)

  • Chat or form submissions

       We may store and log communications for:

  • Quality assurance

  • Training

  • Compliance purposes

 

  4. Marketing & Behavioral Data

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   Purpose:

     To deliver relevant advertisements and improve campaign performance.

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    Includes:

  • Ad clicks and engagement

  • Website behavior

  • Conversion tracking

  • ​

   Platforms Used:

  • Meta (Facebook & Instagram Ads)

  • Google Ads

 

   Communication Consent (TCPA Compliance)

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       By submitting your information through our Site or advertisements, you provide express written consent to receive:

  • Calls (manual and automated)

  • SMS/text messages

  • Emails

       These may include:

  • Appointment reminders

  • Property-related updates

  • Marketing communications

       Message frequency may vary. Message & data rates may apply.

       You may opt out at any time:

  • Reply STOP to SMS

  • Use unsubscribe links in emails

       Consent is not required to purchase any service.

 

    Fair Housing & Non-Discrimination

       We are committed to complying with all Fair Housing laws.

       We do not use Personal Information to discriminate based on:

  • Race

  • Color

  • Religion

  • Sex

  • Disability

  • Familial status

  • National origin

 

    Sharing Personal Information

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       We may share your Personal Information with trusted third parties strictly for business purposes:

  • CRM and communication platforms (including 7dconnect)

  • Advertising platforms (Meta, Google)

  • Email and SMS service providers

  • Licensed agents, brokers, or investors

       We may also disclose information:

  • To comply with legal obligations

  • To respond to lawful requests

  • To protect our rights and prevent fraud

       We do not sell your Personal Information.

 

    Lead Generation & Data Routing Transparency

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       Our website is designed for lead generation.

       By submitting your information:

  • You acknowledge that you are requesting to be contacted

  • You agree that your information may be routed to relevant professionals

  • You understand follow-up may occur via multiple channels

 

    Behavioural Advertising

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       We use your Personal Information to provide targeted advertisements.

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    This may include:

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  • Retargeting ads

  • Lookalike audience targeting

  • Conversion tracking

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    Opt-Out Options:

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    Cookies

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       We use cookies to:

  • Enhance user experience

  • Analyze traffic

  • Support marketing campaigns

       You may disable cookies in your browser settings, but some features may not function properly.

 

    Data Retention

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       We retain Personal Information for as long as necessary to:

  • Provide services

  • Comply with legal obligations

  • Resolve disputes

  • Maintain records for compliance and marketing analysis

       You may request deletion at any time.

 

    Your Rights

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       You may have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Opt out of marketing communications

       To exercise your rights, contact us at: martinez@effectiverealtypr.com

 

     Data Security

       We implement reasonable safeguards to protect your Personal Information.

       However, no system is completely secure, and we cannot guarantee absolute security.

 

     Data Transfers

       Your information may be processed and stored in the United States or other jurisdictions where our service providers operate.

       By using our services, you consent to such transfers.

 

     Third-Party Services

       We are not responsible for the privacy practices of third-party websites or services linked from our Site.

 

     Minors

       This Site is not intended for individuals under 18.

       We do not knowingly collect Personal Information from minors.

 

     Do Not Track

       We do not respond to “Do Not Track” signals due to lack of consistent standards.

 

     Changes to This Policy

       We may update this Privacy Policy at any time. Updates will be posted on this page.

 

     Complaints

       If you are not satisfied with our response, you may contact your local data protection authority.

 

     Compliance

        This Privacy Policy is designed to comply with:

  •  GDPR

  •  CCPA

  •  TCPA

 

    Last Updated

       20th March 2026

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